Experience

Digital product design in multidisciplinary squads for Everyday Banking. Units: Accounts, Packages, Upgrades & Transactions (GMB) and Bill Payments & Top-ups (GMS). Previously: Lending team.

• Qualitative and quantitative research (interviews, mass feedback analysis, asynchronous tests) and experiments to validate solutions before building them.
• Design and launch of the bank's first PFM, later expanded to other teams.
• End-to-end experience for HSBC customers during the acquisition: product mapping, package deduplication, cancellation flows and incentive mechanics.
• Full redesign of the Accounts section, one of the highest-traffic areas of the app.
• Research on banking trends and BCRA/CNV regulations for the underage segment.
• Usage and contribution to the design system with new patterns.

Impulse is the Argentine chapter of AHF, the world's leading HIV prevention organization, present in more than 45 countries.

• Coordination of chapter projects: events, communications, operations, and institutional relations.
• Management of 7 area leads and ~40 active volunteers.
• Definition and control of the annual budget with due diligence.
• Partnerships with organizations and companies with CSR programs, including sponsorships.
• Coordination with AHF's global network, aligning local strategy.
• Volunteer retention plan and new alliances with the private sector.

Design and implementation of the chapter's operating system.

• Project tracking and coordination system built from scratch.
• Complete reconstruction of financial transparency processes; recognized by other AHF chapters globally.
• Supplier database and due diligence processes.
• Notion operating system as the central hub, integrated with other platforms.
• Budget management and monthly reports with the accounting firm and executive partners.

UX Design for the Bachelor's in Digital Business, 3rd year.

• Teaching the course combining theory and real industry cases.
• Mentorship and project evaluation for 20 to 30 students per cohort.
• Contribution to the creation and iteration of the syllabus.
• Incorporation of content on the future of digital products, AI, and ecosystem trends.

Acceleration Center Buenos Aires · Business Excellence · Internal Firm Services.

• Internal UX consultant: identifying improvement opportunities through KPIs and manager interviews.
• End-to-end design of the corporate employee management chatbot (vacation, space booking, feedback).
• Multidisciplinary team of 10 people reporting directly to the Acceleration Center's Partner and COO.
• Promoting a UX mindset through internal events, talks, and workshops.

I designed and led the development of a proprietary AI-assisted semantic analysis system to process customer feedback at scale, convert it into actionable insights linked to CSAT, and generate a bank-wide prioritized backlog. The project changed how the organization connects design decisions with customer outcomes and served as the foundation for a new Digital Vision squad.

Design of critical flows for migrating HSBC customers to the Galicia ecosystem during the acquisition: product mapping, package deduplication management, new cancellation flows, and incentive mechanics to consolidate products.

Led the design and launch of the bank's first Personal Finance Management tool. The product was later expanded to other teams and products on the platform.

Full renovation of one of the oldest and highest-traffic sections of the app, focused on usability, scalability, and technical robustness.

Design and production of complete campaigns using end-to-end generative AI: video (Kling), music (Suno), voiceover (Eleven Labs), and graphic assets. High-quality pieces produced in a fraction of the usual time and cost.

Co-led the end-to-end organization of a summit with 50+ guests from 6 countries and cultural events with 30+ local artists.

Rebuilt the financial management system from scratch. Formally recognized by other AHF chapters globally.

End-to-end design of the employee management chatbot, integrating vacation flows, space booking, feedback requests, and more.